MARKETING PROGRAM • ONLINE

AI-Ready Marketing Systems

Rebuild marketing as a system, not campaigns. Prepare infrastructure for AI agents, search visibility, and generative discovery.

12 hours over 3 weeks
Workshop • CMOs, Growth Leads
Starting at $2,500

Marketing stacks were built for humans running campaigns, not AI.

AI can't find you, attribution is broken, and tool sprawl has created integration gaps that AI can't bridge. It's time to rebuild marketing as a system that works with (and is visible to) AI.

Curriculum (6 Modules × 2 hours)

1. Why Most Martech Stacks Fail AI

Legacy stack issues. Integration tax. Attribution blindness. Shift to system thinking.

2. Structuring Data for AI Agents

How AI reads your brand. Schema markup. Metadata for ranking and citation.

3. Knowledge Graph Fundamentals

Entities and relationships. Building a simple marketing Knowledge Graph for visibility.

4. Attribution & AI Discovery

Generative Engine Optimization (GEO). Multi-touch attribution in an AI world. Measuring AI demand.

5. Preparing for GEO

Ranking in ChatGPT/Perplexity. Competitive visibility analysis. Future-proofing content.

6. Workshop - Audit Your Stack

Live audit of your stack. Gap analysis. Prioritized roadmap for highest-ROI fixes.

What You'll Leave With

Audit your stack for AI-readiness
Structure data for AI agents
Build Knowledge Graphs for visibility
Optimize for Generative Engine Optimization
Measure AI-driven demand
Available 30-day action plan

Pricing & Enrollment

RECOMMENDED

Individual

$2,500

  • ✓ 6 live workshop sessions
  • ✓ Marketing Systems Audit Scorecard
  • ✓ GEO checklist & Knowledge Graph templates
  • ✓ 30-day action plan
Enroll Individual

Team (5-15)

$2,000/person

Align your marketing, ops, and growth teams on a unified AI strategy.

Request Team Invoice

AFTER TRAINING

Need a full stack rebuild?

35% of workshop participants move on to a Marketing Systems Blueprint engagement for a complete audit and roadmap.

Learn about Marketing Blueprint